We sell sheets & wipers but not THOSE sheets & wipers
Friday, July 16th, 2010
A notable topic in many meetings around here lately is our friend aluminum. I’ll explain why another time.
For now, I just want to note that it wasn’t all that long ago that I found out that most of the world outside of the U.S. spells and says aluminium ( the extra letter “I” makes it al-yoo-MIN-ee-um). It never fails to amuse me.
“You’re saying it wrong!”
“No, YOU’RE saying it wrong!”
Terms matter when offering products to particular audiences. It was a pretty big deal around here years ago when we switched from saying “sheets” to “pads” when referring to pieces of Mat in stacks (ahem, bales) like you see below, because we learned that “pads” made more sense to more customers for these products.
For the same reason, there was a point when we switched from “wipes” to “wipers” when referring to these thingies:
But recently when I mentioned to a friend outside of work that we sell Wipers, he was momentarily confused because he thought I meant these.
Ah, fun with words …
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