New Pig on Top 10 Covers list two decades running
Friday, June 11th, 2010
I’m here with a Pigalog® cover for the second post in a row because this one received some rare recognition. In fact, it’s recognition that’s about as rare as it gets for catalogs.
The cover below was named one of the 10 best catalog covers in the past 10 years! It appeared on The Big Pigalog® 2009.

Granted, this is a subjective list from one person’s perspective. But the list was in MultiChannel Merchant, the leading trade magazine for catalogs, and the judge is Glenda Sasho Jones, who’s been one of the top catalog consultants for a long time.
Just how long, you ask? Well, get this: Glenda was already a big name in cataloging in 1999, when she published her first list of the Top Ten Catalog Covers. New Pig made that list as well! This was the cover:

We’ve come a long way, piggy! Or at least, that’s what our Creative team tells me when they compare the design and layout of the two covers.
It’s satisfying and humbling to have an expert say that we’ve excelled over the years. The other two companies with covers on both of the Top Ten Covers lists are little outfits called Lands’ End and Patagonia—maybe you’ve heard of them. We’re proud to be in their company.
But what’s really nice is what Glenda Sasho Jones says about the companies whose covers she selected: “They take risks. They’re different. They’re bold and dramatic. They’re extremely relevant to their customer. And most of them generate an emotional response.”
Yes! That’s what we want. We want customers to notice and enjoy how much we care about serving them—and that starts with being noticed, period. We’re glad that we have some catalog covers that do the job!
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