I just received a call from a delightful gentleman in Connecticut. He’s an auditor who was overcome with curiosity after seeing many invoices carrying the odd phrases that we tend to use at New Pig, such as “Con-grunt-ulations!”
When you use it a lot, you forget, but we do have some odd vocabulary, don’t we?
For the auditor in Connecticut and anyone else who’s curious, here’s some quick information on what we say and why we say it:
IN THE BEGINNING WAS THE WORD
In the mid 1980’s, New Pig grew out of an industrial cleaning business in Central Pennsylvania run by Donald Beaver, Jr. and Ben Stapelfeld. Their business suffered particularly high labor costs in sites where clay pellets (familiar as cat litter) were spread around machines that leaked liquids such as oil and coolant. The clay gave some traction but made a bad mess even worse.
Beaver and Stapelfeld invented a tubular absorbent (the ground-up center of corn cob in a cloth tube) that was a much easier way to control leaks and spills. This product, which resembled a sausage and was developed in a messy testing area called the Pig Pen, become the PIG® Absorbent Sock. The founders recognized the word-of-mouth potential in marketing their company and products using a humorous pig motif, and it made sense because the products were used in dirty situations and had big appetites. They went “whole hog” with names that eventually included:
COMPANY
New Pig Corporation, usually shortened to “New Pig.” They preferred “Pig Corporation” but that was already taken by a Pennsylvania pig farmer. “New Pig” follows the pattern of “New England.”
ADDRESS 
One Pork Avenue
TELEPHONE NUMBER
1-800-HOT-HOGS (468-4647)
PRODUCT CATALOG
Pigalog® (not cat-alog, but pig-alog)
BRAND
PIG® is the brand used on our wide range of products used for leak and spill control.
PRODUCT NAMES
Pig-oriented product names include:
- HAM-O® Absorbent Mat (this mat’s pattern is not cam-ouflage, but ham-ouflage)
- FAT MAT® Absorbent Mat
- HogHyde™ Skin (referring to the reinforcing layer in some of our DRAINBLOCKER® Drain Covers, used to seal storm drains in emergencies)
- ShopHog® Wipers (wipers for your industrial floor or shop)
- Sporksball (a promotional item—a football shaped like a pig)
- WatchHog (a promotional item—a motion-sensitive “watchdog” swine that oinks when activated)
Many other product names aren’t pig-oriented but are still fun in themselves:
CATCH PHRASE
Partners In Grime (with initials P.I.G.)
SALUTATIONS OFTEN USED IN CORRESPONDENCE OR PHONE CALLS
Swine-cerely
Oinks very much
Con-grunt-ulations
And one more …
Have a swine day!