Recently I had one of those big a-haaaaaaaa moments while reading Emotions Are the Key to Sales Success, an article by Larry Pinci and Phil Glosserman.

They outline “The 3 Feelings that Motivate People to Do Business … the three feelings, universal to the human experience, that people need in order to feel motivated to do business with someone.” They are:

1. Trust. People feel they can depend on you—that you mean what you say and you’ll do what you say.

2. Confidence. They feel you have the goods, the know-how, the competence, and the expertise to meet their needs.

3. The feeling of being taken care of. They feel you have their interests at heart and that you’ll take care of them throughout the transaction and beyond if necessary.

The real a-haaaaaaaa moment occurred when I thought about some recent comments made by customers about their experiences with the folks here at New Pig. Here are a couple examples:

I deal with many vendors but never get the kind of service from any other company that I get from New Pig … Every time I call, I feel like there is a friend on the other end of the phone.

and this one…

I would come to New Pig to purchase even if it cost me a little more just because of the service rep and how she treats me. I may not be a big account with New Pig, but she treats me like I am.

In both of these examples, an emotional bond has been established which in turn leads to sales and more importantly to customer satisfaction. We truly love our customers, and it is genuine and shows. It isn’t just lip service but the real emotional bond that customers value and respond to.

Hey, if you’re like me and at times baffled by technology, you’ll probably relate to this message. Being of the “boomer” generation (without giving away my age) I often feel like a “singleton.” Singleton in Bloggers’ terms means “objects that exist globally and are the only one of their class.” :)

However, I don’t think I’m alone. Below is a really funny example of someone just like me, lost at times in a technical world. Check it out, it’s tooooo funny!

How does that relate to the New Pig World? Well, when it comes to products, PIG® products are relatively simple to choose and use. In fact in a recent survey of our customers, New Pig was given a 9.5 rating on a 10-point scale for “ease of use of products.”

And for those needing a little more help, we have a staff of PIGGERS here waiting to help. Give us a call today (1-800-HOT-HOGS®) and speak to one of our capable Service Reps. If your question baffles your rep, we have our staff of Technical Service Reps who will be able to answer your question and point you in the right direction.

Signing out now, time to get to work …