About New Pig

It all started in the “Pig Pen,” the messy research area in the warehouse where the PIG® Sock was first developed. The Socks got the nickname “pigs” because they lay all day in puddles of dirty oil. Several large ad agencies proclaimed, “You can’t call your products ‘pigs.’ Industry will never accept it!” But early customers loved it, and the nickname became the real name. And with more disregard for expert advice, “Pig Corporation” was chosen as the corporate name. Alas, company cofounder Ben Stapelfeld discovered that the name was already registered by a Pennsylvania farmer. Undaunted, Ben put “New” before “Pig Corporation.”