The University of Guelph in Ontario, Canada, claims to have genetically-engineered a pig that can digest phosphorus better than other pigs.

This matters because less phosphorous in the manure of the Enviropig™ means less phosphorous reaching water supplies and killing fish.

As a swine bred in the United States without this advantage, I sheepishly admit that my office at New Pig has been retrofitted with one of these to help manage toxic emissions.

My only comment on the Environpig™ is …

There’s really a university named Guelph??

TheWiseMarketer.com recently noted the following (NOTE: The site requires registration):

(emphasis added below)

Through studies across 36 countries, researchers have validated warmth and competence as being universal dimensions of human social perception, and found that warmth includes traits such as friendliness, helpfulness, sincerity, trustworthiness and honesty, while competence is reflected by traits such as intelligence, skill, creativity, efficiency and effectiveness…

But some highly successful brands such as Zappos and USAA instinctively employ warmth and competence principles in building legendary brand loyalty, Malone reported: “Despite this, the ‘warmth and competence’ model – and its business potential – have remained largely unknown outside of the field of social psychology. But brands now have the opportunity to consciously apply this model to build more durable and lasting customer relationships.”

ConGRUNTulations to Zappos and USAA for being recognized for those qualities. I hope and believe that New Pig is seen that way as well!

P.S. I know you’re just as curious as I was what comes up first when you search the word “WARM” at newpig.com. Here you go.